The Association for Qualitative Research
The Hub of Qualitative Thinking

True Research

Our solutions
Conducting qualitative research is key expertise. Qualitative research is about emotions. We look for the emotions behind the mask. What is really driving people?
Our solutions are always clear and actionable. No difficult language, just clear answers.
We also offer complete market research consultancy for national and international projects; for qualitative and quantitative projects.

Our Success
Our success is based on teamwork and really teaming up with our clients. We combine our longstanding expertise and our understanding of human behaviour to solve your research problems.
In every project people (customers, consumers, clients) are at the heart of our solution.
We are flexible in our approach, always providing tailor made solutions to really serve our clients.

Erik Kraak has a degree in business economics and over 30 years of research experience as client at Heineken International and Philips Lighting and as supplier at PQR Research and True Research.
Erik is a passionate rower and loves oriental art.

Contact Details

Runmoolen 131
1181NZ Amstelveen

Telephone +31 206452691
Mobile +31 650526054

Key Information

True Research is a Freelance Qualitative Research Consultant and is a sole operator.

Employees who are AQR members

Erik Kraak

Business Sectors

  • Automotive
  • FMCG
  • Retail and Shopping

Skills, Expertise and Services

  • Business-to-Business
  • International
  • Moderating

Membership of Professional Organisations

  • The European Society for Opinion and Marketing Research


For further information about True Research please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.