Conducting qualitative research is key expertise. Qualitative research is about emotions. We look for the emotions behind the mask. What is really driving people?
Our solutions are always clear and actionable. No difficult language, just clear answers.
We also offer complete market research consultancy for national and international projects; for qualitative and quantitative projects.
Our success is based on teamwork and really teaming up with our clients. We combine our longstanding expertise and our understanding of human behaviour to solve your research problems.
In every project people (customers, consumers, clients) are at the heart of our solution.
We are flexible in our approach, always providing tailor made solutions to really serve our clients.
Erik Kraak has a degree in business economics and over 30 years of research experience as client at Heineken International and Philips Lighting and as supplier at PQR Research and True Research.
Erik is a passionate rower and loves oriental art.
True Research is a Freelance Qualitative Research Consultant and is a sole operator.
Employees who are AQR members
- Retail and Shopping
Skills, Expertise and Services
Membership of Professional Organisations
- The European Society for Opinion and Marketing Research
For further information about True Research please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.