The Association for Qualitative Research
The Hub of Qualitative Thinking


Whycatcher is all about using innovative digital solutions to better understand people; whether they're a retired school teacher in Buenos Aires, or a financial adviser in Bristol.

We put the respondent first not the technology. That's one of the reasons we became the first agency to integrate WhatsApp into our research platform; using WhatsApp enables respondents to engage with the topic we're researching, and not waste their mental effort figuring out how to use an unfamiliar app or website.

It also means that we're more flexible and cost-efficient than many other platforms.

Our WhatsApp approach won the 2020 MRS Innovation Award.

But we don't just conduct research through WhatsApp. Our focus is on identifying whatever methods work best to get the job done; whether that's an agile online community featuring surveys, polls or bulletin boards, an immersive product/Beta trial, or perhaps Zoom groups or depth interviews.

Through Whycatcher, it has never been easier to generate and collect in-the-moment, actionable insights - enabling you to find fresh perspectives, new opportunities and clear strategic direction.

Contact Details

3rd Floor
53 Parker Street
London WC2B 5PT

Telephone 020 7291 0810
Mobile 07540 417800
Twitter @Whycatcher
Facebook Whycatcher-105036118077388

Key Information

Whycatcher is a Market Research Agency established in 2015 with 6-10 full-time employees.

Skills, Expertise and Services

  • Communities
  • Digital Platform Provider
  • Mobile Research
  • NPD and Innovation
  • Online Diaries and Blogs
  • Online Qualitative Research

Membership of Professional Organisations

  • The Market Research Society


For further information about Whycatcher please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.