The Association for Qualitative Research
The Hub of Qualitative Thinking

The Association for Qualitative Research

We welcome all those who share AQR's interests and ambitions as members, and provide them with tangible benefits. We offer networking opportunities, professional and social events, training courses and regular online webinars.

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The Association for Qualitative Research (AQR) represents and furthers the interests of the qualitative research industry in the UK and beyond. Founded in 1980, the AQR has established itself as the internationally recognised Hub of Qualitative Thinking.

Finalists Announced

We are delighted to announce the Finalists for the AQR Qualitative Excellence Award 2021. They are: Tom Woodnutt, Feeling Mutual; Tom Clarkson, Blue Marble Research and Liz Cotton the Consumer Council for Water (CCW); Claire Boorman, Boxclever Consulting and William Dobbie, R & B Distillers [ more ]

Christmas Drinks

We warmly welcome you to join us for the AQR Christmas Drinks. We've really missed getting together in person with our wonderful members, so it's about time we all reunite over some bubbles and canapés! Wednesday 1st December from 6pm [ more ]

AQR's Online Business Directory

The AQR Online Business Directory is the premier information resource for people searching for suppliers of qualitative services. Entries can be taken any time throughout the year. Book yours today and get your company noticed. [ more ]

Representing members since 1980

The Association for Qualitative Research was founded in 1980 and represents the interests of our members in the qualitative research industry. AQR has established itself as the internationally recognised Hub of Qualitative Thinking via education and training programs, seminars, networking opportunities and liaising with the wider research industry.

Committed to serving the qualitative industry

Our core objective is to serve the interests of our members through a range of initiatives. This includes defining and building an understanding of the commercial value of qualitative research, providing inspiring and valuable training courses, and creating forums that facilitate debate and advance qualitative research methodology.

Promoting professionalism in Qualitative Research

AQR promotes qualitative research as a career, providing networking opportunities and social events, and promote the highest professional standards within our industry. We welcome all those who share AQR's interests and ambitions as members, providing them with access to a powerful business network.