The Association for Qualitative Research
The Hub of Qualitative Excellence
Poppy Reece, SMPL Research, UK (Qual Research)

Poppy Reece

Managing Director
SMPL Research
United Kingdom

Poppy is Managing Director at SMPL Research, a full service agency specialising in social research. Poppy is driven by a passion for making research matter, with expertise in qualitative methodologies including interviews, online communities and participatory approaches which empower participants to use their voice. Poppy has led numerous research and evaluation programmes for the public and voluntary sector, and is skilled in turning insights into real-world impact.

AQR Membership

Poppy has been a Member of the AQR since March 2025.

Notable achievements and contributions

  • 2014 BSc First Class Hons Social Psychology & Sociology Uni of Essex
  • 2017 Level 3 Diploma in Personal Lives & Social Policy (Open Univ)
  • 2021 MRS Online Qualitative Techniques certification
  • 2021 Level 3 Diploma in Leadership & Management (ILM)
  • 2022 Co-founded SMPL Research
  • 2022 MRS Advanced Certificate in Market & Social Research Practice
  • 2022 Self-care in User Research: Trauma Informed Practice Training
  • 2025 SMPL Research became a White Ribbon Supporter Organisation