Members of the AQR
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Apply to join the AQR Membership RenewalsYolanda Aparicio
Researcher & Founder
Motif
Mexico
Yolanda has been qualitative researcher since 2000. Her first approach was as a research assistant at ORC Mexico, then worked as Assistant Manager of International Qualitative projects at TNS-Gallup, then as Qualitative Operations Manager at Ipsos. Then she co-founded Motif, a Boutique Qualitative Agency in 2015.
AQR Membership
Yolanda is a Member of the AQR.
Notable achievements and contributions
- 2005 Needscope Methodology TNS Gallup
- 2006 Qualitative International ESOMAR Congress
- 2009 Ipsos Training Center Methodologies
- 2011 Best Approach Protocols for PG at Ipsos
- 2011 Moderator´s Rol seminar Palabra en Blanco
- 2014 Storytelling seminar at La Cocina
- 2015 Co-founded Motif
- 2018 Neurocamp Latin America
Contacting Yolanda Aparicio
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