The Association for Qualitative Research
The Hub of Qualitative Excellence
Yolanda Aparicio, Motif, Mexico (Qual Research)

Yolanda Aparicio

Researcher & Founder
Motif
Mexico

Yolanda has been qualitative researcher since 2000. Her first approach was as a research assistant at ORC Mexico, then worked as Assistant Manager of International Qualitative projects at TNS-Gallup, then as Qualitative Operations Manager at Ipsos. Then she co-founded Motif, a Boutique Qualitative Agency in 2015.

AQR Membership

Yolanda is a Member of the AQR.

Notable achievements and contributions

  • 2005 Needscope Methodology TNS Gallup
  • 2006 Qualitative International ESOMAR Congress
  • 2009 Ipsos Training Center Methodologies
  • 2011 Best Approach Protocols for PG at Ipsos
  • 2011 Moderator´s Rol seminar Palabra en Blanco
  • 2014 Storytelling seminar at La Cocina
  • 2015 Co-founded Motif
  • 2018 Neurocamp Latin America

Contacting Yolanda Aparicio

Yolanda on Linked In

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