Members of the AQR

Reasons to join the AQR

Membership Benefits Individual Membership Group Membership Affiliate Membership Alumni Membership Membership Logo UK Tax Relief

Joining and Renewals

Apply to join the AQR Membership Renewals

Yolanda Aparicio, Motif, Mexico (Qual Research)

Yolanda Aparicio

Researcher & Founder
Motif
Mexico

Yolanda has been qualitative researcher since 2000. Her first approach was as a research assistant at ORC Mexico, then worked as Assistant Manager of International Qualitative projects at TNS-Gallup, then as Qualitative Operations Manager at Ipsos. Then she co-founded Motif, a Boutique Qualitative Agency in 2015.

AQR Membership

Yolanda is a Member of the AQR.

Notable achievements and contributions

2005 Needscope Methodology TNS Gallup
2006 Qualitative International ESOMAR Congress
2009 Ipsos Training Center Methodologies
2011 Best Approach Protocols for PG at Ipsos
2011 Moderator´s Rol seminar Palabra en Blanco
2014 Storytelling seminar at La Cocina
2015 Co-founded Motif
2018 Neurocamp Latin America

Contacting Yolanda Aparicio

Yolanda on Linked In

LinkedIn may require you to have a LinkedIn account and to be signed into LinkedIn before you can view full profiles or contact LinkedIn members.