The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Kevin McLean, MD, Wardle McLean, UK

Kevin McLean

MD
Wardle McLean
United Kingdom

Kevin McLean is MD of Wardle McLean. We do qualitative research with a behavioural flavour, exploring the space between what matters to people and what matters to companies. Kevin is a Fellow of the MRS, a member of ESOMAR and specialises in communications studies, international research and ethnographic research and is a keen photographer and blogger.

AQR Membership

Kevin has been a Member of the AQR since January 2004.

Articles published by the AQR