The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Martin Lee

Martin Lee

Managing Director
Acacia Avenue
United Kingdom

After a 20 year career in bookselling, culminating as Marketing Director of Waterstones, I switched to agency life in 2000. In 2002, I helped to co-found Acacia Avenue, and specialise here in brand strategy and how brands express themselves in writing.

More information about Acacia Avenue

AQR Membership

Martin has been a Member of the AQR since January 2011.

Notable achievements and contributions

  • 1978 BA in American Literature — University of East Anglia
  • 1981 University bookselling (various universities)
  • 1985 WHSmith (variety of book buying and marketing roles)
  • 1995 Waterstones (Marketing director)
  • 2000 Fourth Room (Brand strategist)
  • 2002 Acacia Avenue
  • 2005 Director, 26 (not for profit organisation for business writers)
  • 2014 co-author of Keeping Mum (novel involving 15 co-writers)

Articles published by the AQR