The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Rachel Cristofoli

Rachel Cristofoli

Market Measures
United Kingdom

Quite simply Rachel's passion is understanding what makes people tick. With 25 years in the research industry, food & drink fmcg has become her core specialism. Rachel heads up all things qual at Market Measures.

AQR Membership

Rachel has been a Member of the AQR since January 2015.

Notable achievements and contributions

  • 1989 Graduated University of Kent with degree in Economics
  • 1990 Graduated Cranfield with MSc in Marketing & Product Management
  • 1991 Began career in MR with Ipsos Mori
  • 1994 Began working at Marketing Sciences Ltd to become Board Director
  • 2015 Moved to Market Measures Ltd as a Board Director. Head of Qual.