The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Rachel Cristofoli, Director, Market Measures, UK

Rachel Cristofoli

Director
Market Measures
United Kingdom

Quite simply Rachel's passion is understanding what makes people tick. With 25 years in the research industry, food & drink fmcg has become her core specialism. Rachel heads up all things qual at Market Measures.

AQR Membership

Rachel has been a Member of the AQR since January 2015.

Notable achievements and contributions

  • 1989 Graduated University of Kent with degree in Economics
  • 1990 Graduated Cranfield with MSc in Marketing & Product Management
  • 1991 Began career in MR with Ipsos Mori
  • 1994 Began working at Marketing Sciences Ltd to become Board Director
  • 2015 Moved to Market Measures Ltd as a Board Director. Head of Qual.