The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Rafael Gilston

Rafael Gilston

Managing Partner
Geek Brand Marketing
United Kingdom

In 2008, Rafael established Geek together with a Group Marketing Director from a well-known high street fashion business and the Design Director from an international luxury brand, to provide strategic marketing consultancy to fashion and lifestyle brands. He previously worked in senior roles in strategic planning and research for some of the most respected media, branding and communication agencies in London. Rafael brings 20 years research experience across brand ideation, NPD, packaging, brand positioning and communications

AQR Membership

Rafael has been a Member of the AQR since January 2016.

Notable achievements and contributions

  • 2016 Completed AQR’s Workshop Workshop - Welcome to the Games