Judith Wardle is a qualitative researcher and, with Kevin McLean, founder of Wardle McLean. She specialises in the strategic and creative development of brands, with a particular interest in advertising and packaging design. She has worked in the industry since 1982 and thinks it is the best job in the world. She is a member of the Professional Standards Committee of the Market Research Society.
Judith has been a Member of the AQR since February 2003.