The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Judith Wardle, Wardle McLean, UK

Judith Wardle

Wardle McLean
United Kingdom

Judith Wardle is a qualitative researcher and, with Kevin McLean, founder of Wardle McLean. She specialises in the strategic and creative development of brands, with a particular interest in advertising and packaging design. She has worked in the industry since 1982 and thinks it is the best job in the world. She is a member of the Professional Standards Committee of the Market Research Society.

AQR Membership

Judith has been a Member of the AQR since February 2003.

Notable achievements and contributions

  • 2018 Tutored on AQR’s two day May Moderating Skills Workshop

Articles published by the AQR