The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Umberto Avanzi

Umberto Avanzi

Partner and Research Manager
Lexis Ricerche S.r.l

Umberto is a Partner of Lexis, licensed psychologist with over 30 years of market research experience. Management and coordination of Local and Multi-country qualitative and quantitative research projects. Founder of His specialties are: New Product Development (concept, pack, adv test), Shopping Insight, Consumer Experience,New Media, Kids and Teenager Targets, Unconventional marketing, Social media

More information about Lexis Ricerche S.r.l

AQR Membership

Umberto has been a Member of the AQR since February 2003.

Notable achievements and contributions

  • 1979 -89 Clinical psychologist, Mental Hygiene, Evolutionary Age Serv
  • 1981 -89 Marketing and communication researchers at Eurisko
  • 1990 -93 Strategic planner at Ogilvy e Mather
  • 1993 -97 Research manager and partner of Art (mkt research institute)
  • 1997 research manager and partner of Lexis
  • 2008 -09 Professor Master Publitalia area motivational researches
  • 2009 -10 Professor Master Publitalia area motivational researches
  • 2012 Founder