The Association for Qualitative Research
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AQR: Oliver Sweet, Ipsos Ethnography Centre of Excellence, UK

Oliver Sweet

Head Of Ethnography
Ipsos Ethnography Centre of Excellence
United Kingdom

Oliver has been running the Ethnography Centre of Excellence for the last 10 years. His experience spans both the public and private sector. He directs global ethnographic work Unilever, Mars, Ferrero, Tesco, Unicef, Bill and Melinda Gates Foundation, and the Department of Health. His work has spanned over 35 countries around the world and regularly writes in the marketing a research publications about the importance of understanding consumers as real people making in-the-moment decisions. Drawing on his knowledge behavioural economics, he has worked with the UK government on behaviour change projects through harnessing the power of 'context' to influence healthier, and more financially beneficial decisions. Oliver also lectures at Goldsmiths College, London.

AQR Membership

Oliver has been a Member of the AQR since February 2008. Oliver serves on the AQR Management Board.

AQR Qualitative Excellence Award

Oliver is a winner of the AQR Qualitative Excellence Award, the industry's leading award for qualitative research and a highly regarded badge of excellence.

Notable achievements and contributions

  • 2016 Finalist AQR Prosper Riley-Smith Qualitative Excellence Award
  • 2017 Winner AQR Prosper Riley-Smith Qualitative Excellence Award
  • 2018 Attended AQR’s Eyes Wide Open event
  • 2020 Presented AQR Listening Project at MRS Impact Conference

Articles published by the AQR