Members of the AQR

Reasons to join the AQR

Membership Benefits Individual Membership Group Membership Affiliate Membership Alumni Membership Membership Logo UK Tax Relief

Joining and Renewals

Apply to join the AQR Membership Renewals

AQR: Oliver Sweet, Head Of Ethnography, Ipsos Ethnography Centre of Excellence, UK

Oliver Sweet

Head Of Ethnography
Ipsos Ethnography Centre of Excellence
United Kingdom

Oliver has been running the Ethnography Centre of Excellence for the last 10 years. His experience spans both the public and private sector. He directs global ethnographic work Unilever, Mars, Ferrero, Tesco, Unicef, Bill and Melinda Gates Foundation, and the Department of Health. His work has spanned over 35 countries around the world and regularly writes in the marketing a research publications about the importance of understanding consumers as real people making in-the-moment decisions. Drawing on his knowledge behavioural economics, he has worked with the UK government on behaviour change projects through harnessing the power of 'context' to influence healthier, and more financially beneficial decisions. Oliver also lectures at Goldsmiths College, London.

AQR Membership

Oliver has been a Member of the AQR since February 2008. Oliver serves on the AQR Management Board.

Propser Riley-Smith Excellence Award

Oliver is a winner of the Prosper Riley-Smith Excellence Award, the industry's leading award for qualitative research and a highly regarded badge of excellence.

2017 Winner of AQR Qualitative Excellence Award

Notable achievements and contributions

2016 Finalist AQR Prosper Riley-Smith Qualitative Excellence Award
2017 Winner AQR Prosper Riley-Smith Qualitative Excellence Award
2018 Attended AQR’s Eyes Wide Open event
2020 Presented AQR Listening Project at MRS Impact Conference