The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Oliver Sweet

Oliver Sweet

Head Of Ethnography
Ipsos Ethnography Centre of Excellence
United Kingdom

Oliver has been running the Ethnography Centre of Excellence for the last 10 years. His experience spans both the public and private sector. He directs global ethnographic work Unilever, Mars, Ferrero, Tesco, Unicef, Bill and Melinda Gates Foundation, and the Department of Health. His work has spanned over 35 countries around the world and regularly writes in the marketing a research publications about the importance of understanding consumers as real people making in-the-moment decisions. Drawing on his knowledge behavioural economics, he has worked with the UK government on behaviour change projects through harnessing the power of 'context' to influence healthier, and more financially beneficial decisions. Oliver also lectures at Goldsmiths College, London.

AQR Membership

Oliver has been a Member of the AQR since February 2008.

Notable achievements and contributions

  • 2016 Finalist AQR Prosper Riley-Smith Qualitative Excellence Award