The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Jeff Johns, Research Director, Northstar Research Partners (UK) Limited, UK

Jeff Johns

Research Director
Northstar Research Partners (UK) Limited
United Kingdom

A decade in Market Research has allowed Jeff to indulge his passion for understanding people's behaviour and motivations and his love of travel. He specialises in multi-market FMCG studies, while always looking for interdisciplinary opportunities to expand the industry's reach and robustness.

More information about Northstar Research Partners (UK) Limited

AQR Membership

Jeff has been a Member of the AQR since February 2011.

Propser Riley-Smith Excellence Award

Jeff is a winner of the Prosper Riley-Smith Excellence Award, the industry's leading award for qualitative research and a highly regarded badge of excellence.

Notable achievements and contributions

  • 2016 Winner AQR Prosper Riley-Smith Qualitative Excellence Award
  • 2018 Attended AQR Behavioural Economics Researcher Perspective
  • 2018 Attended AQR Behavioural Economics Client Perspective

Articles published by the AQR