The Association for Qualitative Research
The Hub of Qualitative Excellence
Joe Wheller, Untapped Opinions, UK (Qual Research)

Joe Wheller

Founder & Managing Director
Untapped Opinions
United Kingdom

Joe's career started in audience research at the BBC World Service in 1997. He has led an international career working across numerous markets with a focus on understanding people to enhance comms & innovation. He now leads Untapped Opinions to help close the gap between brands and people with a disability.

AQR Membership

Joe is a Member of the AQR.

Notable achievements and contributions

  • 1996 BA South-East Asian Studies & Indonesian Language
  • 1997 PGDip Social Research Methods & Statistics
  • 2012 ESOMAR APAC Congress, Co-Create, Go Creative
  • 2013 ESOMAR APAC Congress, Emotion & Advertising
  • 2014 ESOMAR APAC Congress, Research & Creativity
  • 2015 ESOMAR Ambassador for Young Researcher of the Year
  • 2022 AQR Master Class, Extreme Innovation

Contacting Joe Wheller

Joe on Linked In

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