The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Ashish Maheshwari, Founder Research Associate, Consumer Insight Associates, India

Ashish Maheshwari

Founder Research Associate
Consumer Insight Associates

Ashish is the founder of Consumer Insight Associates a boutique qualitative consultancy. He specializes in B2B, B2C spaces and has expert knowledge of affluent, emerging and rural India.

AQR Membership

Ashish has been a Member of the AQR since March 2018.

Notable achievements and contributions

  • 1992 Graduated with Bachelors of Science specializing Bio-Chemistry
  • 1996 Joined JWT Mumbai in Account Management
  • 2002 Started Consumer Insight Associates after brief stints with TNS
  • 2003 Teamed with TNS International division
  • 2010 Registered as AOR with Vodafone India for qualitative assignment
  • 2017 Became a member of QRCA
  • 2018 Attended the annual QRCA conference at Phoenix Arizona