Darren has been a qualitative researcher since 1999, and founded Lotus Research in 2012. He works in the commercial and voluntary sectors, with a particular interest in attitudinal / behavioural segmentation. He's also a trained quant researcher with much experience of mixed-methodology projects. In his spare time he's a stained glass artist, dog owner and hamfisted ukulele player.
Darren has been a Member of the AQR since April 2000.