Dom is an Associate Director in the UK Ipsos consumer qualitative team (UU). A team of c.60 experts in ethnography, social intelligence, curation, workshopping, communities and everything else. Dom is a senior member of the UU team and co-leads on the internal 'Team & Talent' initiative, helping to foster and develop qualitative talent, as well as supporting the day-to-day management of the broader team. He is an experienced and versatile qualitative researcher, with a specialism in brand strategy, communications testing & consumer needs exploration
Dominic has been a Member of the AQR since May 2019.
Notable achievements and contributions
- 2010 Graduated University of Nottingham with a degree in Psychology
- 2013 Began qual career with Ipsos MORI