The Association for Qualitative Research
The Hub of Qualitative Excellence
AQR: Dominic Warner-Hackett, Ipsos MORI, UK

Dominic Warner-Hackett

Research Director
Ipsos MORI
United Kingdom

Dom is a Director in the UK Ipsos consumer qualitative team (UU). A team of c.60 experts in trad qual, curation, communities, ethnography and everything else. Dom is a senior member of the UU team and leads on the internal 'Team & Talent' initiative, supporting the day-to-day management of the team & helping to foster qualitative talent. He is an experienced and versatile qual researcher, with specialisms in global brand strategy, communications development, innovating testing & consumer needs exploration.

AQR Membership

Dominic has been a Member of the AQR since May 2019.

Notable achievements and contributions

  • 2010 Graduated University of Nottingham with a degree in Psychology
  • 2013 Began qual career with Ipsos MORI