Independent Qualitative Researcher and Moderator
Andrea Steel Research Limited
Andrea's first foray into the world of consumer research began in 1996 when she joined P&G as a researcher within R&D. Her love of people (and also possibly her dislike of number crunching) made her take the leap in 2001 and become a committed agency-side qualitative researcher. Following the birth of her third child in 2010, she decided to grab the opportunity to freelance and has been happily doing so ever since.
Andrea has been a Member of the AQR since June 2003.
Articles published by the AQR
- 2015 Serving up champagne