The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Andrea Steel

Andrea Steel

Independent Qualitative Researcher and Moderator
Andrea Steel Research Limited
United Kingdom

Andrea's first foray into the world of consumer research began in 1996 when she joined P&G as a researcher within R&D. Her love of people (and also possibly her dislike of number crunching) made her take the leap in 2001 and become a committed agency-side qualitative researcher. Following the birth of her third child in 2010, she decided to grab the opportunity to freelance and has been happily doing so ever since.

AQR Membership

Andrea has been a Member of the AQR since June 2003.

Articles published by the AQR