The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: James Patterson, Research Director, QRi Consulting, UK

James Patterson

Research Director
QRi Consulting
United Kingdom

James is a Motivational Researcher with a deep interest in consumer psychology, and has over 18 years experience in qualitative research and Consultancy. He is a highly experienced and creative senior moderator specialising in the use of projective techniques and consumer engagement. He has conducted a number of large international studies across various markets and cultures. Research experience includes: Retail, Website Usability, B2B, Healthcare, Automotive, Food and Drinks, Internet/New Media, Finance, Toiletries, FMCG, and Telecommunications. James formally worked at CRAM International for 16 years.

More information about QRi Consulting

AQR Membership

James has been a Member of the AQR since June 2011.

Notable achievements and contributions

  • 2018 Completed AQR’s Online Moderating Skills Course