Gerald founded Occam Insight in 2000 after a career spent mostly in the communications business as a Planning Director. Occam specialises in B2B and 'considered purchases' research as well as communications development research. In addition to Occam Insight, Gerald is also a Director of sister company Occam HR - where he trained and qualified as a business and personal coach. He was involved in setting up the AQR mentoring service and is a keen sailor.
Gerald has been a Member of the AQR since July 2000.
Notable achievements and contributions
- 1998 Worldwide Planning Dir & Vice Chair (Lon) Ammirati Puris Lintas
- 2000 Occam Insight
- 2006 Completed coaching qualifications