The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Gerald Kreinczes

Gerald Kreinczes

Occam Insight
United Kingdom

Gerald founded Occam Insight in 2000 after a career spent mostly in the communications business as a Planning Director. Occam specialises in B2B and 'considered purchases' research as well as communications development research. In addition to Occam Insight, Gerald is also a Director of sister company Occam HR - where he trained and qualified as a business and personal coach. He was involved in setting up the AQR mentoring service and is a keen sailor.

AQR Membership

Gerald has been a Member of the AQR since July 2000.

Notable achievements and contributions

  • 1998 Worldwide Planning Dir & Vice Chair (Lon) Ammirati Puris Lintas
  • 2000 Occam Insight
  • 2006 Completed coaching qualifications

Articles published by the AQR