The Association for Qualitative Research
The Hub of Qualitative Excellence
Wendy Gordon, Acacia Avenue, UK (Qual Research)

Wendy Gordon

Director
Acacia Avenue
United Kingdom

Wendy Gordon was a brand research specialist and co-founder of Acacia Avenue, a Fellow of the Market Research Society, a visiting professor at Birmingham Business School and has been honoured by The Women's Advertising Club of London as one of its "Women of Achievement". She was a frequent speaker at conferences, taught qualitative research master classes around the world, and contributed to many industry publications.

Notable achievements and contributions

  • 2014 Tutored on AQR Moderating Skills, Sweating the small stuff
  • 2015 Tutored on AQR Moderating Skills, Sweating the small stuff
  • 2016 Attended AQR's Eyes Wide Open event

Articles published by the AQR