Insight and Engagement Manager
Hook Research Ltd
With a background in research and new media, Sam brings a fresh perspective on technology to the Hook team. Having worked across international consultancies and tech start-ups, Sam has a wealth of practical, actionable knowledge that is useful for clients of any size. He is particularly interested in exploring how innovative and disruptive technology can augment more traditional research methodologies – such as wearable-tech or social media – to drive fresh insights for Hooks clients. As an experienced filmmaker and editor, Sam also opens up video as a means of exploring unique consumer insights, from short-form video projects to deep-dive interviews. Sam also has a great deal of experience in childrens media, having previously worked with clients including Disney and Turner.
Sam has been a Member of the AQR since July 2016.