Insight and Engagement Manager
Hook Research Ltd
With a background in research and new media, Sam brings a fresh perspective on technology to the Hook team. Having worked across international consultancies and tech start-ups, Sam has a wealth of practical, actionable knowledge that is useful for clients of any size. He is particularly interested in exploring how innovative and disruptive technology can augment more traditional research methodologies, such as wearable-tech or social media, to drive fresh insights for Hooks clients. As an experienced filmmaker and editor, Sam also opens up video as a means of exploring unique consumer insights, from short-form video projects to deep-dive interviews. Sam also has a great deal of experience in childrens media, having previously worked with clients including Disney and Turner.
Sam has been a Member of the AQR since July 2016.
Notable achievements and contributions
- 2020 Highly Commended AQR Qualitative Excellence Award