The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Geoff Bayley, Alumni Member, UK

Geoff Bayley

Alumni Member
United Kingdom

After a long career in qualitative research and nearly two decades of contributing to AQR education courses, Geoff works as an independent consultant offering training and one to one coaching. He is concerned to help researchers achieve emotional depth in exploring the consumer -brand relationship with a focus on developing elicitation skills. He worked as an Assessor for the Unilever Accreditation scheme.

AQR Membership

Geoff has been a Member of the AQR since 09/1998.

Notable achievements and contributions

  • 1998 MRS Conference Paper on ‘Impulse’
  • 2003 Completed course on Life Coaching
  • 2006 QRCA conference Paper on Discussion Guides
  • 2013 AQR Committee/ Education Chair
  • 2013 Editor AQR ‘In Depth’

Articles published by the AQR