The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Sally Lewis, Senior Research Director, See This Research,

Sally Lewis

Senior Research Director
See This Research

Sally is a freelance qualitative researcher with over 10 years' experience working both client and agency side. Sally is interested in cultural, social and environmental influences on behaviours and she works with a broad range of clients and agencies who share her passions. Sally has particular skills in digital and video based qual as well as visual story telling. Most recently she held a senior position at Join the Dots, where she led on the development of the qualitative offer. Before this she worked for environmental charity Keep Britain Tidy, where she led on insight and innovation and developed her interest in behavioural change theories and behavioural economics. Sally is a Full Member of the Market Research Society.

AQR Membership

Sally has been a Member of the AQR since August 2013. Sally serves on the AQR Management Board with special responsibilities for Communications and Membership.

Notable achievements and contributions

  • 2002 Graduated from UCLAN with BA in Film and American Studies
  • 2003 Graduated from Lancaster with a MA in Cultural Theory
  • 2005 Began qual career with CSMTC
  • 2011 Became Certified (Full) Member of the Market Research Society
  • 2014 Presented at MRS Annual Conference
  • 2014 Presented at CIM Northern Conference
  • 2015 Winner: Best Contribution at AQR Conference, Being Human
  • 2015 Paper presented at ESOMAR Global Qualitative Conference, Paris
  • 2016 Completed MRS Advanced Qualitative Practitioner Award
  • 2016 Elected to the AQR Management Board