The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Gurpinder Sidhu, Head of Qualitative Research, Sky, UK

Gurpinder Sidhu

Head of Qualitative Research
United Kingdom

Gurpinder has over 12 years of research experience. He's passionate about doing great research embracing a variety of new and traditional tools and techniques. He enjoys working with stakeholders to craft solutions based around delivering actionable insights.

AQR Membership

Gurpinder has been a Member of the AQR since August 2016.

Notable achievements and contributions

  • 2016 Shortlist AQR Prosper Riley-Smith Qualitative Excellence Award

Articles published by the AQR