Samuel has conducted qualitative research for the FMCG, Social and Government, Financial Services, Technology and Retail sectors. He has a particular interest in UX research and how people interact with technology and their environments and the psycho-emotional effects of this.
Samuel Tholley is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.
Notable achievements and contributions
- 2018 Completed AQRs Analysis and Interpretation Skills Course