The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Scott Davidson, Gromotion, UK

Scott Davidson

Director
Gromotion
United Kingdom

Scott has worked in Research & Insight roles since 1996. He has worked for agencies such as GfK and Harris Interactive, but also held client-side roles at Tesco and Sainsbury's banks. More recently, Scott ran The Research Locker, a boutique research agency focusing on Financial Services research. In January 2020, he launched Gromotion, a recruitment agency aimed at improving the quality of qualitative research participants.

AQR Membership

Scott has been a Member of the AQR since August 2021.

Notable achievements and contributions

  • 2004 Established the Tesco Bank research unit
  • 2008 Created the Sainsbury's Bank research team
  • 2017 Co-founded The Research Locker
  • 2020 Founded Gromotion