The Nursery Research & Planning Ltd
Peter spent ten years in advertising agencies - including Bates, Yellowhammer, BBH. He worked on brands including Pedigree, Van den Berghs, Fiat and NatWest. He moved into qualitative research in 1993 as associate director of DRSM and became managing director in 1997. He co-founded The Nursery in 2000. He's a speaker, tutor and author for APG/APG US, AQR, MRS. He was recently vice-chair of APG.
Peter has been a Member of the AQR since 09/1998.
Articles published by the AQR
- 2000 Tall Tales