Monica has been a Qualitative Researcher since 1987. She held senior positions in Multinational Groups like Explorer (now Ipsos) prior to leading the Qualitative department at Millward Brown Italy. She is co-founder of mUp srl, a research agency made only by Research Directors.
Monica has been a Member of the AQR since September 2015.
Notable achievements and contributions
- 1982 Graduated Universita La Sapienza Rome with Philosophy degree
- 1987 Joins the Industry
- 1990 Joins Explorer (now Ipsos) in Milan as Qualitative Researcher
- 1995 Joins Millward Brown as Senior Researcher
- 2002 Head of Qualitative department in Millward Brown
- 2010 Sets up with three colleagues her own agency - mUp srl