The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Monica Spinola

Monica Spinola

Managing Partner
mUp srl

Monica has been a Qualitative Researcher since 1987. She held senior positions in Multinational Groups like Explorer (now Ipsos) prior to leading the Qualitative department at Millward Brown Italy. She is co-founder of mUp srl, a research agency made only by Research Directors.

AQR Membership

Monica has been a Member of the AQR since September 2015.

Notable achievements and contributions

  • 1982 Graduated Universita La Sapienza Rome with Philosophy degree
  • 1987 Joins the Industry
  • 1990 Joins Explorer (now Ipsos) in Milan as Qualitative Researcher
  • 1995 Joins Millward Brown as Senior Researcher
  • 2002 Head of Qualitative department in Millward Brown
  • 2010 Sets up with three colleagues her own agency - mUp srl