Hall & Partners
I'm a qualitative researcher with global experience in branding. I've worked both in New Zealand and the U.K. across many industries using traditional and contemporary research approaches to meet client needs. I have a particular interest in fundamental human needs, brand development, strategy and positioning.
Desmond has been a Member of the AQR since January 2018.
Notable achievements and contributions
- 2012 and 2013 Committee member Research Association of New Zealand
- 2013 Business student mentor at The University of Auckland
- 2014 and 2015 Ipsos MORI Censydiam champion for U.K.
- 2016 Completed AQRs Leadership Awareness Course
- 2017 Completed AQRs Workshop — Welcome to the Games
Articles published by the AQR
- 2017 All round leadership