The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Desmond Kiernan

Desmond Kiernan

Strategy Director
Hall & Partners
United Kingdom

I'm a qualitative researcher with global experience in branding. I've worked both in New Zealand and the U.K. across many industries using traditional and contemporary research approaches to meet client needs. I have a particular interest in fundamental human needs, brand development, strategy and positioning.

AQR Membership

Desmond has been a Member of the AQR since January 2018.

Notable achievements and contributions

  • 2012 and 2013 Committee member Research Association of New Zealand
  • 2013 Business student mentor at The University of Auckland
  • 2014 and 2015 Ipsos MORI Censydiam champion for U.K.

Articles published by the AQR