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AQR: Sarah Jay, Acacia Avenue, UK

Sarah Jay

Research Director
Acacia Avenue
United Kingdom

Sarah has 16 years' research experience in NPD, creative development, branding strategy and consumer understanding work across a wide range of sectors, from finance to FMCG. A modern languages graduate with a CIM Professional Diploma in Marketing, she is particularly interested in behavioural economics and semiotics in qualitative work.

More information about Acacia Avenue

AQR Membership

Sarah has been a Member of the AQR since September 2016. Sarah is the Vice Chair of the AQR Management Board.

Notable achievements and contributions

2018 Attended AQR Behavioural Economics Researcher Perspective
2018 Attended AQR Behavioural Economics Client Perspective
2019 Elected to the AQR Board
2020 -2021 Devised and tutored AQR's Models of Thinking training
2021 Elected as AQR Vice Chair