Members of the AQR

Reasons to join the AQR

Membership Benefits Individual Membership Group Membership Affiliate Membership Alumni Membership Membership Logo UK Tax Relief

Joining and Renewals

Apply to join the AQR Membership Renewals

Sarah Jay, Acacia Avenue, UK (Qual Research)

Sarah Jay

Research Director
Acacia Avenue
United Kingdom

Sarah has 16 years' research experience in NPD, creative development, branding strategy and consumer understanding work across a wide range of sectors, from finance to FMCG. A modern languages graduate with a CIM Professional Diploma in Marketing, she is particularly interested in behavioural economics and semiotics in qualitative work.

More information about Acacia Avenue

AQR Membership

Sarah has been a Member of the AQR since September 2016.

Notable achievements and contributions

2018 Attended AQR Behavioural Economics Researcher Perspective
2018 Attended AQR Behavioural Economics Client Perspective
2019 Elected to the AQR Board
2020 -2021 Devised and tutored AQR's Models of Thinking training
2021 Elected as AQR Vice Chair