Sarah has 16 years' research experience in NPD, creative development, branding strategy and consumer understanding work across a wide range of sectors, from finance to FMCG. A modern languages graduate with a CIM Professional Diploma in Marketing, she is particularly interested in behavioural economics and semiotics in qualitative work.
Sarah has been a Member of the AQR since September 2016. Sarah serves on the AQR Management Board.
Notable achievements and contributions
- 2018 Attended AQR Behavioural Economics Researcher Perspective
- 2018 Attended AQR Behavioural Economics Client Perspective