The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Sarah Jay, Acacia Avenue, UK

Sarah Jay

Research Director
Acacia Avenue
United Kingdom

Sarah has 16 years' research experience in NPD, creative development, branding strategy and consumer understanding work across a wide range of sectors, from finance to FMCG. A modern languages graduate with a CIM Professional Diploma in Marketing, she is particularly interested in behavioural economics and semiotics in qualitative work.

More information about Acacia Avenue

AQR Membership

Sarah has been a Member of the AQR since September 2016. Sarah is the Vice Chair of the AQR Management Board.

Notable achievements and contributions

  • 2018 Attended AQR Behavioural Economics Researcher Perspective
  • 2018 Attended AQR Behavioural Economics Client Perspective
  • 2019 Elected to the AQR Board
  • 2020 -2021 Devised and tutored AQR's Models of Thinking training
  • 2021 Elected as AQR Vice Chair

Articles published by the AQR