The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Michael Herbert, Alumni Member, UK

Michael Herbert

Alumni Member
United Kingdom

Michael has been working as an independent qualitative consultant, mentor and trainer for the last 6 years. He spent much of 2012 working in Shanghai with a Chinese qual agency and their clients and coaching their executives. He was a board director of Henley Centre HeadlightVision for two years prior to this, where he ran the biggest qual account as well as creating their qual training programme.

AQR Membership

Michael has been a Member of the AQR since October 2002.

Notable achievements and contributions

  • 1995 Conducted world's first online focus group for Daily Telegraph
  • 2005 Founded Michael Herbert Associates
  • 2006 Became Board director of HenleyCentreHeadlight Vision
  • 2013 Elected to the AQR Management Board
  • 2013 Ran the AQR Qualitative Accreditation sub-committee

Articles published by the AQR