The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Alison Starr, Research Director, The Big Picture, UK

Alison Starr

Research Director
The Big Picture
United Kingdom

Highly experienced researcher, specialising in design research, with a background in advertising planning, NPD and innovation. Global and UK experience.

More information about The Big Picture

AQR Membership

Alison has been a Member of the AQR since 09/1998.

Notable achievements and contributions

  • 1980 Graduated Univ of Essex with degree in Linguistics & Literature
  • 1981 Joined D’Arcy-MacManus & Masius
  • 1982 Awarded the MRS Diploma
  • 1986 Joined Craton Lodge & Knight (CLK)
  • 1994 Set up Eyewitness Viewing Facility (CLK)
  • 1996 Left to work as a freelance qualitative researcher
  • 1998 Joined Frontline Research Consultancy Ltd (MD)
  • 2004 Received Marketing Magazine’s Research Effectiveness Award
  • 2013 Joined The Big Picture (Research Director)
  • 2016 Shortlist AQR Prosper Riley-Smith Qualitative Excellence Award
  • 2016 Attended AQR Breakfast Bites Infographics
  • 2017 Attended AQR Breakfast Bites Quant for Quallies