The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Peter Allan

Peter Allan

MD
Plus Four Market Research Ltd
United Kingdom

With Plus Four... having completed close to 20,000 research projects, Peter has extensive qualitative and quantitative experience across many industries. As Managing Director of Plus Four Market Research Limited, Peter remains 'hands-on', managing projects and moderating groups / undertaking depth interviews throughout the UK, Europe and worldwide. Based on his vast knowledge and extensive experience, Peter is renowned for his excellent 'real world' advice and for taking on the more 'challenging' projects.

More information about Plus Four Market Research Ltd

AQR Membership

Peter has been a Member of the AQR since 09/1998.

Notable achievements and contributions

  • 1970 Peter Allan; founding member of the company Plus Four Analysis
  • 1972 Becomes Full Member of the MRS (Market Research Society)
  • 1985 Company incorporated as Plus Four Market Research Limited
  • 1985 ‘The Qualitative Lab’ (Wimbledon) opened
  • 1987 ‘The Qualitative Lab’ (Manchester) opened
  • 1998 Becomes an AQR member
  • 1999 Becomes a member of ESOMAR
  • 2010 The Qualitative Lab (North and South) achieved VFA membership