The Association for Qualitative Research
The Hub of Qualitative Excellence
AQR: Alison Flannery, Amarach Research, UK

Alison Flannery

Research Director
Amarach Research
United Kingdom

Alison is an experienced dualist researcher, and has been a 'hands on' qualitative researcher for over 20 years. She was trained originally by the MRS and in client-specific techniques by organisations such as Procter & Gamble. Now MD of Swift Research, she is involved across the spectrum, from advising clients to coaching junior researchers to hone their qual skills and develop a passion for uncovering hidden gems.

AQR Membership

Alison has been a Member of the AQR since October 2003.

Notable achievements and contributions

  • 1992 Graduated from Newcastle with BSc Hons Applied Consumer Sciences
  • 1992 Began research career with Northern Arts, Arts Marketing Company
  • 1994 Joined Swift Research as Research Executive
  • 1994 Trained in qual with MRS and P&G incl. P&G 'Concept Labs'
  • 1998 Developed moderator training programme for external partner
  • 2002 Headed up all internal training & development at Swift Research
  • 2007 Appointed MD at Swift Research a full service agency
  • 2007 Developed on-site viewing facilities to include bespoke services
  • 2018 Attended AQR Breakfast Bites North What is semiotics about?