The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Teresa Roux, Director, Bdifferent, UK

Teresa Roux

United Kingdom

Teresa has considerable experience in both qualitative and quantitative research and is a financial services expert. Her expertise covers marketing strategy, new product development, branding and communication, in the UK and internationally. Teresa is one of the two founding partners of Bdifferent and prior to that headed the research function of a large financial services company.

AQR Membership

Teresa has been a Member of the AQR since October 2004.

Notable achievements and contributions

  • 1982 BA Hons International Marketing
  • 1984 Member of the Chartered Institute of Marketing
  • 1989 Member of the Market Research Society for the past 20 years
  • 1998 MA in Marketing
  • 2000 Founding partner of Bdifferent
  • 2002 Member of IOD
  • 2004 AQR membership
  • 2005 Established Attitudes, viewing studios
  • 2011 Presented to the MRS, Financial Services Group
  • 2013 & 2014 presented research papers to the Financial Services Forum