The Association for Qualitative Research
The Hub of Qualitative Excellence
AQR: April Blanchard, Breathe Ltd, UK

April Blanchard

Managing Director
Breathe Ltd
United Kingdom

April is focused on capturing insight in the moment, using real time approaches grounded in behavioural economics. She utilises her qualitative/quantitative skills to deliver focused and actionable business solutions. Her superpower is the ability to make the complex simple, combined with an insatiable curiosity to get to the heart of why people do/think/say what they do. Breathe are past winners are the MRS Insight Award and AURA Rockerfeller award for Impact.

More information about Breathe Ltd

AQR Membership

April has been a Member of the AQR since October 2013.

Notable achievements and contributions

  • 1996 Co presented 'Secret Life of the Male Shopper at the MRS confere
  • 2001 Established Breathe Research
  • 2012 Breathe won the MRS insight award
  • 2012 Breathe won the AURA Rockerfeller award for impact