The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Jake Greaves, Senior Strategic Consultant, The Behavioural Architects, UK

Jake Greaves

Senior Strategic Consultant
The Behavioural Architects
United Kingdom

Jake is a Senior Strategic Consultant at The Behavioural Architects with a background in behavioural science. At TBA he has worked on projects from major tech companies, to The Big Issue as well as Sport England – complementing his football coach alter ego.

More information about The Behavioural Architects

AQR Membership

Jake has been a Member of the AQR since October 2016.

Propser Riley-Smith Excellence Award

Jake is a winner of the Prosper Riley-Smith Excellence Award, the industry's leading award for qualitative research and a highly regarded badge of excellence.

Notable achievements and contributions

  • 2018 Attended AQR Breakfast Bites, Recruitment, Access all areas
  • 2018 Attended AQR Behavioural Economics Client Perspective