The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Kathryn Coles, Director, White Rabbit Research, UK

Kathryn Coles

Director
White Rabbit Research
United Kingdom

Kathryn began her qualitative research career in 1994, and was a Director with HPI Research for many years before setting up her own consultancy in 2007. With the growing success of her business came the need to rebrand, and White Rabbit finally emerged in 2013. Advertising and brand development are core areas of expertise across a broad variety of sectors including TV, telecoms and retail. As a mum she also has a particular interest in research focusing on parents and children.

More information about White Rabbit Research

AQR Membership

Kathryn has been a Member of the AQR since November 2002.

Notable achievements and contributions

  • 2010 Completed AQR Creative Writing Course
  • 2011 Completed AQR An Introduction to Semiotics
  • 2013 Completed Digital Deep Dive Course
  • 2013 MRS Conferences, including Fashion & Beauty and Kids & Youth