The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Lyn McGregor

Lyn McGregor

Global Head of OpenMind
Hall & Partners

Lyn returned to Flamingo in 2015 as a Group Board Director, where previously she was CEO for North America. Prior to her time in the US, she was a member of Flamingo's London board for six years, helping to grow the agency to one of the largest qualitative specialists in the UK and beyond. Upon return to London, Lyn was enticed away by TNS to become Chief Client Service Director of the Global Qualitative Group.

More information about Hall & Partners

AQR Membership

Lyn has been a Member of the AQR since September 2005. Lyn is the Chair of the AQR Management Board with special responsibilities for Education and Professionalisation.

Notable achievements and contributions

  • 1993 Presented a paper at The European Marketing Conference (EMAC)
  • 1995 Contributed a chapter on Consumer Behaviour in Marketing Theory
  • 2003 Lyn and Simon Clough Best Application of Research Award by MRS
  • 2004 Co-authored ESOMAR paper with Jim Potocki, Unilever Dove Global
  • 2004 Dove paper published in Excellence in International Research
  • 2005 Dove paper published in ESOMAR Best Practice in Research
  • 2007 Co-presented with Catriona Ferris, Unilever at ESOMAR
  • 2009 Completed AQR Ethnography course
  • 2012 Co-presented a paper with Oscar Martinez, Diageo, at ESOMAR
  • 2012 Completed AQR Advanced Moderating Techniques course
  • 2016 Elected to the AQR Management Board
  • 2016 Tutored on AQR Moderating Skills - Sweating the small stuff
  • 2017 Became Chair of the AQR Board

Articles published by the AQR