The Association for Qualitative Research
The Hub of Qualitative Thinking
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AQR: Lyn McGregor, Head of Qualitative Research, Walnut Unlimited, UK

Lyn McGregor

Head of Qualitative Research
Walnut Unlimited
United Kingdom

Lyn has held senior roles in major agencies where she has inspired and coached global teams, winning awards and growing brands. She was Chair of the AQR 2017-2019. She has presented several papers at industry conferences on effective and innovative work for clients such as Diageo and Unilever.

AQR Membership

Lyn has been a Member of the AQR since September 2005.

Notable achievements and contributions

  • 1993 Presented a paper at The European Marketing Conference (EMAC)
  • 1995 Contributed a chapter on Consumer Behaviour in Marketing Theory
  • 2003 Lyn and Simon Clough Best Application of Research Award by MRS
  • 2004 Co-authored ESOMAR paper with Jim Potocki, Unilever Dove Global
  • 2004 Dove paper published in Excellence in International Research
  • 2005 Dove paper published in ESOMAR Best Practice in Research
  • 2007 Co-presented with Catriona Ferris, Unilever at ESOMAR
  • 2012 Co-presented a paper with Oscar Martinez, Diageo, at ESOMAR
  • 2016 Elected to the AQR Management Board
  • 2016 Tutored on AQR Moderating Skills - Sweating the small stuff
  • 2016 Panellist AQR’s Eyes Wide Open event
  • 2017 Became Chair of the AQR Board

Articles published by the AQR