The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: David Preston, The Crow Flies Ltd, UK

David Preston

The Crow Flies Ltd
United Kingdom

David Preston is a researcher, innovator and brand strategist. As a former senior client-side Marketeer, David values and brings a commercially grounded orientation to consumer research, NPD, strategy and brand projects. David's professional expertise lies across food and drinks, with experience across charity, personal finance, beauty / personal care and leisure. David values the confidence and creative fertility that insight grounded strategies bring to commercial organisations.

AQR Membership

David has been a Member of the AQR since November 2011.

Notable achievements and contributions

  • 1991 BA (Hons) Geography, University of Exeter
  • 1996 Diploma Management Studies, Nottingham Business School
  • 2000 MBA, Nottingham Trent University
  • 2007 Director of Insight & Innovation, Molson Coors Brewing Co Ltd
  • 2009 Marketing Director, Molson Coors Brewing Co Ltd
  • 2011 Managing Director, Elephants Can’t Jump Research Ltd
  • 2013 Founded The Crow Flies Ltd