The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Emma Laney Smith, Founding Director, Syren, UK

Emma Laney Smith

Founding Director
United Kingdom

Emma is a graduate of Cambridge University, with 17 years' experience. she gained her grounding in qualitative research, but has also worked as an account planner, brand strategist and in client brand management. She founded Syren in 2005, and is also a member of The Marketing Society.

AQR Membership

Emma has been a Member of the AQR since November 2012.

Notable achievements and contributions

  • 1999 Joined Added Value training scheme on graduation
  • 2002 Joined McCann Erickson
  • 2002 Founded Pulse, McCann Erickson's internal insight & trends unit
  • 2005 Founded Syren

Articles published by the AQR