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Emma Laney Smith, Syren, UK (Qual Research)

Emma Laney Smith

Founder
Syren
United Kingdom

An experienced researcher and strategist, Emma has led projects in over 25 countries and worked with some of the worlds' best loved brands and clients including Mondelez, Penguin Random House, Asahi, NBC Universal, Elemis, Diageo amongst many others.

AQR Membership

Emma is a Member of the AQR.

Notable achievements and contributions

1999 Graduated Univ of Cambridge with a degree in Modern Languages
1999 Joined Added Value, secondments to Coca Cola and Paris office
2002 Joined McCann Erickson
2002 Ran McCann London's Insight & Trends unit, Pulse
2005 Founded Syren
2016 Attended AQR's Eyes Wide Open event
2018 Attended AQR Behavioural Economics Researcher Perspective
2018 Attended AQR Behavioural Economics Client Perspective

Articles published by the AQR

2017 Everyone's a semiotician
2005 Where Have All The Idols Gone?

Contacting Emma Laney Smith

Emma on Linked In

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