The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Eimear MacGarty, Associate Director, The Behavioural Architects, UK

Eimear MacGarty

Associate Director
The Behavioural Architects
United Kingdom

Eimear has over 8 years' experience across both qualitative and quantitative methodologies, though her heart lies in qual! She's passionate about applying behavioural science throughout the research process; unlocking richer insight through behaviour-first methodologies, and filtering findings through a BE lens.

More information about The Behavioural Architects

AQR Membership

Eimear has been a Member of the AQR since November 2015. Eimear serves on the AQR Management Board.

Notable achievements and contributions

  • 2008 Graduated LSE with 2:1 in Philosophy, Logic & Scientific Method
  • 2010 MRS Advanced Certificate in Market and Social Research Practice
  • 2010 Co-authored report Pre-Payment meter users & self-disconnection
  • 2016 Presenter/Author at ESOMAR Global Conference on Qual Research
  • 2018 Attended AQR Behavioural Economics Researcher Perspective