The Association for Qualitative Research
The Hub of Qualitative Excellence
AQR: Samantha Loggenberg, Insights Edge, South Africa

Samantha Loggenberg

Founder
Insights Edge
South Africa

Samantha is an astute and experienced researcher based in South Africa with 15 years' experience in FMCG, media, oil and gas, retail and B2B across Africa. She has a passion for the application of behavioural economics within the space of commercial qualitative research and has authored and presented many papers on the topic.

AQR Membership

Samantha has been a Member of the AQR since November 2021.

Notable achievements and contributions

  • 2009 LDP from GIBS
  • 2012 Attended AQR/QRCA conferences in Rome and Montreal
  • 2014 Presented paper at the worldwide conference in Budapest
  • 2015 Co presented on Behavioural Economics with Ian Redpath to ICG
  • 2016 Silver Award for papers at SAMRA on the role of Focus Groups
  • 2017 Certificate in HIV training and management
  • 2017 Presented paper at the Pan African Media Research Organization
  • 2018 Graduated from UNISA with degree in psychology & communications
  • 2020 Ran a series of local webinars to enhance MR in South Africa
  • 2020 Co-authored a market research online training course for SMME's