The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Kelly McKnight

Kelly McKnight

Consumer Trends Director
Join the Dots
United Kingdom

Kelly heads up the Consumer Trends team at Join the Dots, where she specialises in integrating consumer trends with primary research. She is interested in the practical application of happiness theory to help brands make sense of consumer behaviours and predict emerging needs.

Guest Member

Kelly McKnight is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.

Articles published by the AQR