Andy Jameson graduated from Oxford University in 1985. He founded Basis in 1991 having previously worked in brand management for Unilever, advertising planning, and design strategy. He is Managing Director of Basis and has over fifteen years? experience as a qualitative researcher. He is particularly interested in new technology projects and creative development, and has much experience in advertising research. Andy regularly contributes to industry publications and is a member of the MRS and AQR (Committee Member 2002 to 2005)
Andy Jameson is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.
Articles published by the AQR
- 2003 Agents for change