The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Anne-Marie McDermott

Anne-Marie McDermott

Anne-Marie started her career in an ad agency working as part of the planning team. This seemed to confirm her intent in understanding consumers and translating their needs into commercial reality. With almost 20 years experience as a qualitative researcher, Anne-Marie still finds people fascinating irrespective of whether that's in a viewing studio or around a boardroom table.

Guest Member

Anne-Marie McDermott is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.

Articles published by the AQR