Kirsty Boyce has been a qualitative researcher for 11 years. During this time she has conducted B2B, financial, fmcg, retail and social research projects. She has a keen interest in brand (and communications) strategy, and attitude and behaviour studies. She is a director of Directions research & marketing.
Kirsty Boyce is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.