The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Marcel Zbinden,

Marcel Zbinden

Marcel Zbinden began his career in market research in the financial sector at UBS. He has been working with the Swiss market research institute TransferPlus for the past 6 years, in the meantime as Head of Qualitative Market Research and a member of the Management Board. His main areas of expertise are the consumer goods and pharmaceutical industries

Guest Member

Marcel Zbinden is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.

Articles published by the AQR