Founder and Principal
The Answer: Strategy Culture Semiotics
Dr Nick Gadsby is the founder of The Answer, which he describes as a cultural value agency. He uses semiotics and other cultural methods to help brands grow and manage a rapidly changing world by delivering: Simple, Profound Insights; Clear Strategic Direction and Actionable Output.
Nick has been a Member of the AQR since June 2018.
Notable achievements and contributions
- 2018 Presenter at AQR's Eyes Wide Open event