The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Nick Gadsby, Founder and Principal, The Answer: the Cultural Value Agency, UK

Nick Gadsby

Founder and Principal
The Answer: the Cultural Value Agency
United Kingdom

Dr Nick Gadsby is the founder of The Answer, which he describes as a cultural value agency. He uses semiotics and other cultural methods to help brands grow and manage a rapidly changing world by delivering: Simple, Profound Insights; Clear Strategic Direction and Actionable Output.

AQR Membership

Nick has been a Member of the AQR since June 2018.

Notable achievements and contributions

  • 2018 Presenter at AQR’s Eyes Wide Open event

Articles published by the AQR