The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR: Nick Gadsby, Founder and Principal, The Answer the Cultural Value Agency, UK

Nick Gadsby

Founder and Principal
The Answer the Cultural Value Agency
United Kingdom

Dr Nick Gadsby is the founder of The Answer, which he describes as a cultural value agency. He uses semiotics and other cultural methods to help brands grow and manage a rapidly changing world by delivering: Simple, Profound Insights; Clear Strategic Direction and Actionable Output.

AQR Membership

Nick has been a Member of the AQR since June 2018.

Notable achievements and contributions

  • 2018 Presenter at AQR’s Eyes Wide Open event

Articles published by the AQR